Nike Revenue Declines Amidst Footwear Sales Drop in North America

Missed Analyst Estimates Drive Fiscal Update

Nike (NKE) has reported a disappointing fourth-quarter revenue, falling short of analysts' projections. This performance has prompted the company to reassess its fiscal 2025 targets.

Key Factors Behind the Decline

The primary factor contributing to the revenue shortfall is a significant drop in footwear sales within Nike's core North American market. This decline highlights the challenges faced by the company in maintaining its dominance in a highly competitive industry.

Execution of Strategy Shift and Cost-Savings Plan

Throughout the year, Nike has been implementing a strategic shift and a $2 billion cost-savings plan, which was announced in December. While the company has made progress in these areas, the immediate impact on revenue has been negative.

Stock Market Reaction and Future Projections

Following the release of the fourth-quarter results, Nike's stock price dropped as much as 11% in after-hours trading. The company anticipates further revenue declines in the upcoming quarter, with sales projected to drop by 10%. This projection reflects the ongoing challenges Nike faces with its classic brands and competition in the online market.